中小企业网络营销成长轨迹分析

网络营销已成为推动中小企业发展壮大最为活跃的因素之一。适时的、有阶段性的实施网络推广,是中小企业网络营销成功的重要保证。中小企业实施网络营销可分为三个阶段：有针对性的选择并挖掘网络工具,求效益;整合多种网络工具,塑造企业网络品牌;打造独立网络平台,谋求长远发展。三个阶段,由易到难,层层递进,可发挥网络营销效益最大化,保证中小企业网络营销顺利实施。     

株洲商业地产发展浅析

商业地产涉及到集中商业、专业市场、街区商业、社区商业四种类型。株洲作为典型的三线城市。四种商业类型发展大相径庭。纵观株洲的商业地产开发。部分企业在没有了解商业地产的特性和株洲城市属性的情况下就盲目开发。最终面临经营惨淡的局面。株洲市在今后发展商业地产过程中。应加强对“集中商业”后期统一运营管理;在“专业市场”方面必须开拓市场。做大交易额;在“街区商业”方面要引导商家,形成主题;在“社区商业”方面,要合理规划,控制布局。     

中外住房保障制度的对比分析

住房保障制度是国家在注重社会公平和城镇居民基本住房诉求下,解决不同收入状况的城镇居民住房的不可或缺的政策。国外经验表明,住房问题既要靠市场手段,也要依靠大量的公共政策手段。我国应借鉴国外先进经验,建立真正符合我国国情的住房保障制度。这不仅是加强我国房地产业管理,加快房地产市场发展的需要,更是构建社会主义和谐社会的需要。     

上市公司盈余管理动机的研究分析

近年来,上市公司管理层通过盈余管理粉饰公司业绩,误导投资者决策的行为受到社会广泛的关注。通过对盈余管理动机的深层研究。对于上市公司盈余管理行为的监管与控制应该双管齐下。既要通过完善相关会计法规减少上市公司盈余管理可以选择的手段,又要完善中国上市公司的公司治理结构,增强对少数股东的利益保护机静】,从根本上抑制上市公司盈余管理的动机,使得公司的财务报告反映公司的真实业绩,促进中国资本市场的繁荣发展。     

现阶段我国城乡居民收入差距的实证分析

1985-2010年,我国城乡居民在收入增长的同时,也出现了收入差距问题。从收入差额看,城镇居民人均可支配收入的增长幅度远远大于农村居民人均纯收入的增长幅度,城乡居民收入差距的绝对数一直在扩大。从收入比看,我国城乡居民收入差距的相对数具有＂扩大→缩小→扩大＂的变动特征,总体上呈现出波动中不断扩大的趋势。     

陕西省能源消费碳排放分析

通过分析1995—2009年陕西省三大产业能源碳排放总量及六大部门碳排放变化情况,以及该段期间内产业结构、经济规模与能源结构三大因素对能源消费碳排放的影响,从中发现,经济规模效应、产业结构效应是正向决定性因素,能源结构效应是负向决定性因素。陕西省应调整能源结构,在进一步提高天然气和电力等低碳能源在能源结构中的使用比例的同时,必须发展其他形式的能源;调整产业结构,促进低碳绿色产业发展,一方面,政府应当利用经济手段和行政手段,限制高碳产业的发展,另一方面,运用适当的财政政策引导、鼓励和扶持低碳产业的发展和绿色产品的开发,从而促进产业竞争力的提高,减轻传统产业的锁定效应。     

Investigating the gap between citizens' sustainability attitudes and food purchasing behaviour: empirical evidence from Brazilian pork consumers

Consumers worldwide are increasingly concerned with sustainable production and consumption. Recently, a comprehensive study ranked 17 countries in regard to their environmentally friendly behaviour among consumers. Brazil was one of the top countries in the list. Yet, several studies highlight significant differences between consumers' intentions to consume ethically, and their actual purchase behaviour: the so‐called ‘Attitude‐Behaviour Gap’. In developing countries, few studies have been conducted on this issue. The objective of this study is therefore to investigate the gap between citizens' sustainability‐related attitudes and food purchasing behaviour using empirical data from Brazil. To this end, Brazilian citizens' attitudes towards pig production systems were mapped through conjoint analysis and their coexistence with relevant pork product‐related purchasing behaviour of consumers was investigated through cluster analysis. The conjoint experiment was carried out with empirical data collected from 475 respondents surveyed in the South and Center‐West regions of Brazil. The results of the conjoint analysis were used for a subsequent cluster analysis in order to identify clusters of Brazilian citizens with diversified attitudes towards pig production systems, using socio‐demographics, attitudes towards sustainability‐related themes that are expected to influence the way they evaluate pig production systems, and consumption frequency of various pork products as clusters' background information. Three clusters were identified as ‘indifferent’, ‘environmental conscious’ and ‘sustainability‐oriented’ citizens. Although attitudes towards environment and nature had indeed an influence on citizens' specific attitudes towards pig farming at the cluster level, the relationship between ‘citizenship’ and consumption behaviour was found to be weak. This finding is similar to previous research conducted with European consumers: what people (in their role of citizens) think about pig production systems does not appear to significantly influence their pork consumption choices. Improvements in the integrated management of this chain would better meet consumers' sustainability‐related expectations towards pig production systems.     

A marginal analysis guided technology evaluation and selection

Making decisions on strategic investments, such as early stage manufacturing technology (MT), is a complicated task. Early stage technologies are usually costly, and surrounded by uncertainty. The potential benefits are often hard to quantify prior to implementation. Thus, how could managers make good decisions in a high-risk, technically complex business when the information they need to make those decisions comes largely from the project champions who are competing against one another for resources? Traditionally, in this problem domain, decisions are made based upon gut-feeling and past experience, sometimes with the support of some multi-criteria decision-support tools. The criteria evaluation process is very subjective and relies heavily on managers’ experience, knowledge, as well as intuition. Thus, the evaluation approach is often not effectively carried out as there is lack of visibility and traceability in the decision making process. The impact of this scenario is that managers are not confident that resources are being optimised and applied to a mixed portfolio of projects to maximise benefits. This paper proposes a marginal analysis directed branch and bound approach for evaluating and selecting early stage manufacturing technology (MT) projects. A case study is used to demonstrate the application of the proposed approach. Implications of the proposed approach to practitioners and academia are discussed and future research outlined.     

城市住宅价格与宏观经济变量的关系分析——基于VAR模型的实证研究

通过分析选取住宅价格指数(HPI)、国内生产总值增长率(GDP)、1-3年期银行贷款利率(IR)作为内生变量,滞后两期的广义货币供应量(M2)作为外生变量,建立了向量自回归模型。并在此基础上,运用协整分析、脉冲响应函数、方差分解和格兰杰因果检验等研究方法对住宅价格指数与宏观经济变量之间的动态相关关系进行了研究。研究结果表明,我国的住宅价格与所选用的宏观经济变量之间存在一定交互响应作用,并就此提出了相关建议。